Web + Multimedia

Website Redesign

Website Redesign Project | Sondhi Solutions
At Hirons, I managed a total redesign project of Sondhi Solution’s website. This tech company in Indianapolis needed a more user-friendly experience and a sleek, modern design that matched its innovative service offerings. I worked with our digital team to research client needs and develop a sitemap, wireframes, site design and content, including SEO-focused writing for interior pages.

Website Content

Outside General Counsel Landing Page | Ice Miller
I designed a responsive web layout for Ice Miller’s outside general counsel campaign, working alongside our marketing director and designer. Our team included photos and stories of the clients who use Ice Miller as their outside general counsel. My goal was to showcase these stories in a bright, attractive way that highlighted the great photography and encouraged prospective clients to contact us to learn more.

Ice Miller OnDemand | Ice Miller
I wrote the copy and created content for the webpage connected to Ice Miller OnDemand, a new educational video platform offered by the firm. This was an exciting new service that allowed our labor and employment group to access an even wider audience. Our messaging for the landing page highlighted the convenience of the platform and expertise of our attorneys.

Indiana's Energy Outlook | Senior Composition
Indiana's Energy Outlook was a multimedia project spanning over several months, where I synthesized a number of photos, videos, interactive graphics, and written stories to highlight the state of Indiana's energy and environmental policies. I referenced legislation that would change the state's energy landscape and highlighted the work of activists leading the charge toward clean energy. I also ran social media alongside the storytelling components of the project. 

Video

Peggy Musall: Path to Wellness | Celadon Trucking
To market the clinic at Celadon, I created a video documenting the health and weight loss journey of employee Peggy, who was able to change her life and become diabetes-free with help from the company dietician. Because diabetes is a major concern in the trucking industry, this video was aimed at motivating drivers to get assistance in managing their health.

Indy Congregations Move Forward with Solar | Senior Composition
I recorded, edited and wrote the script for this video highlighting the stories of Indy's faith organizations advocating for clean energy as part of a larger reporting project on energy policy in Indiana.

Audio Script

Celadon On-Hold Script | Celadon Trucking
I wrote the script for Celadon Group, Inc.'s on-hold messaging for calls and selected appropriate voice talent and music for our audience.